What Do Retailers Want? Exclusive MAPIC 2025 Retail Survey Results

Across its 30 years MAPIC has acted as the must-attend international retail hub for the industry, helping retailers and property companies to meet, make deals and create retail destinations across the world.

For retailers the event has provided an opportunity to hear first-hand about new and extended developments, talk to officials from towns and cities about their masterplans and economic opportunities, and explore new territories in Europe and beyond.

This has never been more apparent than in 2025, where MAPIC has increased its focus on retail, F&B and leisure players and attracted more retailers and brands from Asia and the Americas to truly be a global marketplace.

Ahead of MAPIC 2025, we interviewed + 1 000 retailers coming to MAPIC this year on their expansion plans, countries of interest and the type of stores and locations they are looking for.

They come from 75 countries, the top three being France, Italy and the UK, and represent all kinds of activities. The leading activity is Clothing & Accessories (41%) followed by Food & Beverage (20%) and Leisure players (15%).

We asked participants:

• How many new stores do you plan to open in the next two years?

• What are your countries of interest?

• What types of store formats are you planning to open?

• What type of location are you considering in priority?

 

 

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