Ikea Centre, Brescia-Roncadelle | Global Real Estate Experts

Ikea Centre, Brescia-Roncadelle

Ikea Centre, Brescia-Roncadelle

Presented by IKEA Centres
Stand P-1.F62 / P-1.G61

The Brescia-Roncadelle project will be IKEA Centres’ second shopping centre in Italy. Located in the province of Brescia, in Lombardy – an area with an average disposable income 22.6% higher than the national average – the 55,000-sq m centre, with its 165 shops, is scheduled to open at the end of 2016.

The London firm Benoy Architects will design an innovative shopping centre with a Scandinavian feel that will be integrated with the existing IKEA store. Special emphasis will be placed on ensuring that the centre has a low environmental impact, with natural light and a cosy and comfortable atmosphere.

Some 800 thousand people live within 30 minutes of the project. Proximity to an excellent road network – including the A4, A21 and BreBeMi motorways, as well as the southern ring road in Brescia – the catchment area will reach as far as the city of Bergamo and will attract tourists from the south of Lake Garda.

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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