MINISO: A Global Lifestyle Brand Redefining Design and Innovation

MINISO: Redefining Global Lifestyle with Design and Innovation

MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) is a global lifestyle brand offering trendy, high-quality products at affordable prices. Founded in 2013 by entrepreneur Mr. Guofu Ye, MINISO has grown into a retail powerhouse with over 7,700 stores across 112 countries, serving 10 billion customers annually.With a mantra that ‘every child is unique’, Balabala aims to provide children with high quality, style driven clothing, footwear, and accessories in the 0-12 age category says Nicole Zhou, Senior Director of Franchise Business Semir & Balabala international division. Founded in 2020 by Joyce Zhang, Halara has built a reputation for stylish, affordable everyday wear crafted from performance-driven fabrics and the brand's rapid rise has been fuelled by its presence on TikTok, where the brand has built a community through high-volume creator partnerships and story-led content.

By MAPIC on August 13, 2025 0 Comments

MINISO: Redefining Global Lifestyle with Design and Innovation

Innovation at Its Core

MINISO’s success lies in its commitment to design and quality. With a team of 200+ designers and collaborations with top international creatives, the brand has won over 30 prestigious awards, including the IF Design Award and Red Dot. Its “711” product strategy ensures 100 new SKUs weekly, keeping offerings fresh and aligned with consumer trends.

IP-Driven Excellence

Partnering with 150+ global IPs like Disney, Harry Potter, and Barbie, MINISO delivers unique, culturally resonant products. Initiatives like the “China Cultural Innovation Global Development Plan” with Xinhua News Agency further amplify its global appeal.

Global Retail Leadership

As the world’s largest lifestyle product retailer, MINISO combines aesthetic design, playful discovery, and unbeatable value to create joyful shopping experiences worldwide.