iP2 Group: Experts in Turning IPs into Urban Destinations
With 70% of the world’s population projected to live in cities by 2050, demand for immersive, local entertainment is reshaping urban real estate. Branded Family Entertainment Centers (BFECs) are the anchor tenants of the future—driving footfall, boosting rents and turning locations into urban destinations. iP2 with its proven track record and turnkey services is the partner to deliver them.
Market Drivers
- Urban Lifestyle Younger generations demand accessible, local entertainment within cities
- Experience Economy Gen Z and Millennials prioritise experiences over possessions, driving vibrant city hubs
- Retail Transformation Malls are evolving into lifestyle destinations anchored by entertainment
- Brand Engagement Global IPs seek physical touchpoints to deepen loyalty and extend reach
Why BFECs work for Landlords
- Steady Footfall BFECs attract families, tourists and locals, extending dwell time and boosting cross-spend
- Leasing Power Long-term BFEC leases offer stability and drive up rents from other tenants due to high traffic
- Lifestyle Destination Immersive, branded experiences turn malls into urban destinations, offering attractions e-commerce can’t replicate
- Resilient Tenant Mix Entertainment offsets retail volatility
Ready to Transform your Location? Check our projects and contact us at www.iP2-Group.com
Portfolio of Reference Projects
