JIHUA PARK CHONGQING | Global Real Estate Experts


Total site area 622.000 SqM; total building area 194,000 SqM; shopping area 60,000 SqM; Hotel & Spa area 14,000 SqM; total Sports Hub area 34,000 SqM; total sphere area 3500 SqM; parking area 103,000 SqM.


Jihua Group Corporation Limited is a state-owned company listed on the Shanghai Stock Exchange, historically specialized in the manufacture of technical equipment for public safety services.

By 2020, Jihua Group will create a unique and innovative network of 35 Destination Centers located in the most important areas of China to be known as “Jihua Park”.

The network of fashion, sport and leisure Destination Centers in China

The Jihua Park Destination Centers will offer consumers a unique shopping experience that will combine quality brands at competitive pricing, sport hubs with modern equipments, hotels, restaurants and wellness centers to guarantee a glamourous and relaxing stay.

The locations will become new tourism venues, completed with areas devoted to sports and entertainment, fashion villages, wellness areas, restaurants and hotels. The sports facilities will be an important element of the Jihua Parks, with a special focus on indoor applications: skiing, freefalling, free climbing and surfing will be only some of the activities that visitors will be able to take part in – at competitive prices and in complete safety.

Projects Highlights:

Four Jihua Park Destination Centers will open by 2015:

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As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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