Zsar Outlet Village – tapping into the explosion in demand for brands in Russia.
Located in South-Eastern Finland just 500 meters from the Russian border, Zsar gives premium brands a unique opportunity to target the massive Russian consumer market without any of the risks of operating in Russia. Opening in 2016, it is the first outlet village in Finland.
Zsar enjoys a key location in the midst of massive Russian tourist flow to and from the EU. Tax-free shopping gives an advantage to attract the wealthy and brand conscious Russian shoppers.
The Finnish Border Guard estimates that the number of border crossings within 1 hour drive range from Zsar will grow from the current 10,5 million to 18 million by 2017. The total catchment area is 8,5 million inhabitants within 200 km radius, including the fourth largest city in Europe, St. Petersburg, and the Finnish capital Helsinki.
Zsar Outlet Village will be constructed in a rapidly developing holiday destination in two phases – the first 12.000 m2 will be opened in 2016, and eventually it will reach 20.000 m2 by 2018. With its 120 premium brand stores, the sales density is estimated to reach €6700/m2 when mature (by Ken Gunn, FSP).