Joe and The Juice - Beyond Retail Industry

Welcome to our freshest Retailer of the WeekJoe and The Juice, a Danish food & beverage chain with an original concept: healthy juice, coffee & sandwiches, and cozy surroundings. They are attending MAPIC this year in order to expand their successful business model to other European countries and go global.

This juice & coffee store, equally adored by the youngsters, older persons and kids, was imagined by Kaspar Basse, a Danish entrepreneur & elite athlete, who was inspired by Starbucks’ concept, but wanted to create something completely new with healthy soft drinks & food.


Joe & The Juicy _ Review 2


He opened the first Joe & The Juice store serving fresh juice, coffee & sandwiches in Copenhagen, in 2012. Joe & The Juice offers a selection of fruit juices and smoothies in unique blends catered to the client’s taste, mood and nutritional requirements. They also offer a selection of Danish style snacks and sandwiches to accompany the chosen soft drink: freshly blended juice or coffee.



Joe and The Juicy


Nowadays, the stores are spread around Denmark (36 in total) and the concept conquered other European countries: 6 stores in the UK1 in Germany8 in Norway9 in Sweden and 2 in Iceland.


Joe & The Juicy _ Review 3

Should you be interested in becoming Joe and The Juice business partner, don’t forger that now you can use the MAPIC Mobile App to schedule a meeting in advance with one of the company’s representatives. Please use our online services to get prepared for MAPIC and take full advantage of the leading international retail property market.


Joe and The Juice

Image credit:

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

Comments are closed.