Omni-channel shopping behaviour during and after lockdown

In a special report for MAPIC, payment and loyalty programme specialist Transaction Connect analysed the spending behaviour of over 10,000 French shoppers who made at least one purchase during the lockdown period. The report covers spending patterns during and immediately after lockdown and considers how the balance of online and offline purchasing changed while non-essential stores were closed.

Based on the datasets across a number of key retail categories, the report also considers whether some of the dramatic changes evidenced during the lockdown are likely to have longer-term impacts on how people shop and what they spend their money on, or whether the situation and consumer behaviour will normalise.

In this report – Covid-19 assessment on omni-channel shopping behaviour – you will discover:

  • The balance of online/offline spending and how this is changing post-lockdown
  • Total basket sizes during and after lockdown
  • How fashion sales have shifted online and the rise of cultural and entertainment services
  • Whether Amazon really was the big winner during lockdown
  • How DIY and sports retail gained traction over the lockdown period
  • How grocery online sales soared and what future purchasing looks like

About Author

Mark Faithfull

Mark Faithfull is Editor of the MAPIC Preview and News Magazines, as well as Editor of online publication and analysis specialist Retail Property Analyst.

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