Attractions must play to their strengths
Lifestyle destinations, malls and venues looking to leisure for a quick fix will not succeed. Instead destinations should evaluate the opportunities to differentiate their location with carefully and strategically assessed entertainment offers, according to a new White Paper produced exclusively for MAPIC by Leisure Development Partners.
“Leisure might be able to help as communities open up. However, this needs long term strategic planning and vision,” advises Yael Coifman, senior partner, LDP.
The White Paper reviews the types of business models and partnerships that retailers can adopt for successful mixed-use retail and entertainment projects.
“There is no silver bullet for attractions,” says Coifman. “Landlords and developers need to start by considering how they want to position their centre and how an attraction fits with this, with the view to a five- or ten-year plan.
What we’re also seeing now is the rise in a cluster of attractions or leisure offers, which provide visitors with reasons to return. But it is vital that it is the right attraction for the location.”
Click here to download the Whitepaper on the Covid impact on leisure and retail.