Retailtainment : challenges, trends, future - Beyond Retail Industry


Outlook 2015: Challenges and opportunities
One of the biggest challenges – and opportunities – facing the apparel industry in 2015 is how best to embrace the omni-channel retail model, improve the shopping experience, and respond with new supply chain solutions.

Millennial Customers Hate Stuffy, Gilded Luxury (But Love Authenticity)
In design and materials, the genuine is achieved when you do everything you can to embody the quirks, locale and specificity of a business and its proprietor in the spaces a business shares with its customers.

Why no one likes indoor malls any more – Washington Post (blog)
The death of old-fashioned indoor malls is also the rebirth of shopping hubs that feel more like downtown main streets.

These Days, Retailers Need to Be in the Entertainment Business
Society has changed and people have changed, and they want more. They want an experience. They want to be entertained. We believe that retailers are as much, or more, in the entertainment business as they are in the products business.

Retailtainment: History, Trends and the Future
The blending of retail and entertainment is a concept which has continued to develop over many years. As the growing importance of this combination has emerged, a term that has been used more and more frequently is “retailtainment”.

Image credit: voylodyon

About Author

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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