Retailtainment : challenges, trends, future - Beyond Retail Industry

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Retailtainment : challenges, trends, future

After reading our selection of 5 best articles on the subject, retailtainment trends, perspectives and challenges together with Millenial Customers tastes and habits won’t be a secret for you.

By James Martin on January 30, 2015 0 Comments

Outlook 2015: Challenges and opportunities

From
www.just-style.com
– January 28, 12:28 PM

One of the biggest challenges – and opportunities – facing the apparel industry in 2015 is how best to embrace the omni-channel retail model, improve the shopping experience, and respond with new supply chain solutions.

Millennial Customers Hate Stuffy, Gilded Luxury (But Love Authenticity)

From
www.forbes.com
– January 26, 2:28 PM

In design and materials, the genuine is achieved when you do everything you can to embody the quirks, locale and specificity of a business and its proprietor in the spaces a business shares with its customers.

Why no one likes indoor malls any more – Washington Post (blog)

From
www.washingtonpost.com
– January 7, 5:44 PM

The death of old-fashioned indoor malls is also the rebirth of shopping hubs that feel more like downtown main streets.

These Days, Retailers Need to Be in the Entertainment Business

From
www.huffingtonpost.ca
– January 26, 4:08 PM

Society has changed and people have changed, and they want more. They want an experience. They want to be entertained. We believe that retailers are as much, or more, in the entertainment business as they are in the products business.

Retailtainment: History, Trends and the Future

From
www.blooloop.com
– January 8, 4:24 PM

The blending of retail and entertainment is a concept which has continued to develop over many years. As the growing importance of this combination has emerged, a term that has been used more and more frequently is “retailtainment”.

Image credit: voylodyon

About Author

James Martin

As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for MIPIM and MAPIC shows, as well as MIPTV/MIPCOM (TV industry) and Midem (music industry). He is based in Reed MIDEM's Paris office.

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Beyond Retail Industry, powered by MAPIC events, delivers expert insights on the key trends shaping the retail real estate, restaurant and leisure industries today, with exclusive analysis & trends from experts and professionals.
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