Reloading the retail mix - White paper - MAPIC

The purpose of retail destinations has transformed. They are now vibrant, diverse places with client experience at their heart, offering services to attract visitors and broaden their customer base and increase dwell time. To deliver real experiences, owners must develop their F&B and leisure, and constantly refresh temporary sales and entertainment propositions with changing stores and events, so that something new and exciting is always happening. Art, culture, design, gastronomy, live entertainment, fashion… just what is the new mix?

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The key points are:

  • Reloading the retail mix
  • New retail: Channel agnostic
  • Destinations: let me entertain you
  • Retail meet hospitality and work
  • Experiences created by design
  • Art and wellbeing in the retail space

About Author

Mark Faithfull is Editor of the MAPIC Preview and News Magazines, as well as Editor of online publication and analysis specialist Retail Property Analyst.

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