Beyond Retail Industry

Tips for Retail and Account-Based Marketing

As any business knows, marketing is crucial to your success. But there are so many different aspects to keep in mind.

Marketing isn’t just a one-size-fits-all thing that you can follow. While you get a general idea of what you should do based on competitors, it needs to fit you exclusively. You need to understand your brand and campaigns to create something that stands out. 

If you want to sell a retail product, you’ll need to look at a strong product marketing strategy. You’ll also want to check account-based marketing. The latter is especially overlooked despite its importance. 

This page contains more about these two types and how you can improve your business with them.

Retail Product Marketing Strategy & Account Based Marketing-1

Marketing Strategy vs. Marketing Plan

They might seem the same, but a marketing strategy and plan are slightly different.

A marketing strategy addresses the overall picture. This includes the things that your business needs to be successful.

Your marketing plan revolves around the steps to achieve your strategy. It’s more specific. However, if you don’t have a strong strategy, it will be tough to make a good plan.

Why Use Account-Based Marketing?

There are many reasons why you should use this marketing form. One is that it keeps things in organized. It also helps you watch your return on investments (ROIs). This is crucial to monitor because it shows whether your profit is worth the investment in a product or service.

4 Retail Product Marketing Strategies

1. Build an Online Presence

If you want to succeed, it’s vital that you have a good online presence. This includes consistent social media posts and a well-designed website. 

An online presence shows you’re serious about your product. It also builds trust among customers. If they can’t find anything about you online, they might be hesitant to buy your products.

2. Interact with Customers

Many think marketing is based solely on ads, but this isn’t true. Marketing is meant to build trust and interest. You might have incredible ads, but if customers don’t feel wanted, they might not buy from you.

By simply taking the time to chat with customers, you’re easily marketing yourself. You’ll not only build a good relationship, but can learn things to improve. This will help you build a strong business and sell more of your product. 

Make an attempt to also remember what they say and follow up with them. This shows that they were heard, and that you appreciate their thoughts.

Apart from one-on-one talks, reach out to customers virtually. This could be through email, social media messages, or surveys.

3. Hire Energetic Employees

There’s nothing worse than trying to ask an employee a question only to find they seem irritated. This can deter some customers, even if they like your products.

Helpful, energetic, and positive employees are a great marketing tool. They make people feel welcome and encourage them to spend more time in your shop.

Your employees should also be knowledgeable about your product. Otherwise, it could make it harder to convince others to buy it. To prevent this, have consistent training. You might even want to do a mock setup to see how they interact.

4. Make Your Store or Site Attractive

People are interested in the extraordinary. If you want them to notice you, make a statement. Whether it’s decorating your store in a certain way or creating a stunning website, you need to show off.

Creating beautiful spaces like this can actually encourage more retail product sales. Customers feel more in-tuned to shopping and like the ambiance. If you have a retail product for the home, make your site or shop warm and cozy to reflect a nice living space. This will show how the product encompasses this feeling.

Be sure though that the theme matches your brand’s identity. You don’t want to create something that’s the complete opposite of what you’re about. If you’re not sure something will work, ask around for opinions. You can then use this information to brainstorm the right concept.
Retail Product Marketing Strategy & Account Based Marketing-2

5 Ways to Boost Account-Based Marketing

1. Make a Plan

One of the top methods to improve account-based marketing is having a good plan. This should include things like:

  • Business overview,
  • Important initiatives,
  • Competitor analysis,
  • Sales targets and risks.

These will keep you organized and help you better understand where you want to be. You can adjust things as necessary as you put the marketing into place. However, you want to make sure to create a solid plan, so you don’t have to change much.

2. Pick Target Accounts

This focuses on discovering your ideal customer accounts to market to. Doing this helps you find your target audience and the best ways to reach them. It also allows you to pick a certain industry or location you want to set your account marketing around.

As you find these accounts, take notes of them. Who are they? Why are they important? You can then reach out to them. This could be through an email or a cold call. It might be stressful to do this, but it’s the best way to increase your account-based marketing. 

3. Strive to Interact with Quality Accounts

A common account-based marketing issue is that some businesses focus on quantity rather than quality. While you want to interact with as many as you can, be selective. You want to focus on accounts that benefit you.

If you want to reach more high-quality options, see where they tend to interact. Join social media groups they belong to or post similar content, so you can get closer. This won’t only aid you in reaching them better, but it can also promote your business and show why they should acknowledge you.

4. Monitor Your Results

As you do account-based marketing, keep a close eye on your impact. You’ll want to review it at least once a week to see where things are going. This helps you see if your efforts are effective.

Some aspects to check include:

If you don’t meet your weekly goals, reconsider your tactics. Being consistent with this will prevent you from major issues down the road.

5. Rely on Retargeting

Retargeting looks to reach out to accounts who might have interacted with you at one point. This is usually if they sounded interested but didn’t follow through. They might also have clicked a lot on things, but didn’t chat with you.

When you find accounts and users that do this, reach out again. You don’t want to be obsessive about it, but it will show you noticed their interest. Sometimes accounts might not know what to say, so this opens the way for questions. The more you pursue them, the more likely they’ll be interested in working with you. 

If you’re not sure how to find accounts, you could use an account-based insight metric database. These will give you the IP address of the account. You can then use this information to reach out.

Retail product strategies and account-based marketing are important elements to watch. They’ll help grow your business and show you’re offering quality items. By keeping this information in mind, you can better understand the two and how they can guide you toward success.

For more information, please refer to the following pages: